Robert Lin is senior vice president, head of global vendor services and serves as regional head of TradeCard Asia Pacific. He manages a global vendor activation team comprised of personnel in Asia, North America, Europe and the Sub-Continent.

Mr. Lin previously spent three years at NewView Technologies, a US-based company that evolved from a premier B2B platform (e-Steel) into a company providing Business Process Management Technology solutions. Mr. Lin initially ran the North American West Coast business and then established their first overseas operation in Sydney, Australia and acted as General Manager, Australasia. Before NewView, Mr. Lin held senior business development and finance positions in the US, Hong Kong and Taiwan for Omnivision Technologies (NSDQ:OVTI), Cargill Financial Markets Group and Lupton Steel and Metal.